- Lead strategy and tactical execution of online marketing campaigns across marketing channels including search engines and marketplaces.
- Develop marketing plans, revenue objectives, key performance indicators (KPI) and drive return on investment.
- Collaborate with developer teams to ensure analytics tracking and lead attribution is accurate.
- Expand domestic US paid search campaigns to cover strategic international markets.
- Partner with creative team to development high-performing ad content and landing pages.
- Utilize A/B and multivariate testing to optimize CPC, CTR, CPA, and landing page conversion rates.
- Report on results to executive sponsors and key supply partners.
- Understanding of online e-commerce marketing from a retail or wholesale perspective.
- Google Adwords
- Google Analytics
- Project Management
- Analytical Skills
- Organization
- Bing Advertising
- Google Shopping Ads
- Understanding of multi-channel attribution
- A/B and multivariate testing experience
- Amazon Advertising